Dow Jones Brings DJIB to Asia

Dow Jones will this week launch its DJ Investment Banker platform in Asia, targeting potential clients in the banking and private equity markets.
The vendor looked at the region with a view to rolling out DJIB there last year, and was confident in the depth of its local content, says Ian Rosen, global director of investment banking at Dow Jones. However, it found that investment bankers in Asia typically spend more time traveling than their western counterparts, so it investigated how it could deliver more content via mobile devices, he says.
DJIB was previously available only as a series of content widgets for integration into proprietary portals, but in the past year, Dow Jones has improved its Daily Digest email alerts and created its own djibanker.com portal to consolidate the content, which it optimized for mobile devices.
Rosen says the vendor is not developing an Asian version of the product tailored specifically for the region since it already includes collections of content broken down by five regions, including Asia, but he adds that some local-language support will be available in an upcoming upgrade, and that Dow Jones has hired two new columnists locally to provide focused commentary. Shirlene Tsui previously worked at an unnamed private equity firm and before that was a vice president in Deutsche Bank's structured credit products group, while Jamie Miyazaki was a journalist covering investment banking and related industries in the region.
He says Dow Jones sees an addressable market of tens of thousands of individuals in Asia, across investment bankers, research analysts, private equity professionals, the buy side in general, and even law firms-mostly based in Hong Kong, but also in Singapore and Tokyo, where local-language capabilities would be required.