For the App Interoperability Movement, 2020 will be a Big Year

While progress was made in the desktop application interoperability space in the last year, Anthony Malakian says 2020 is likely to see some major developments that will help to push this movement forward.

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I might be overstating this, but tremors of a tectonic shift are beginning to ripple in the capital markets, stemming from the desktop application interoperability movement. If I’m right, the trader interface is going to radically change—and I know, I know, you’ve heard this before—but this time is different. The mechanisms of change, taken as a whole, represent a true revolution, even if the technologies are, themselves, old.

First, there’s this vast sea of data that’s growing every day—see: #alternativedata. Firms want to be able to easily tap into these datasets and experiment, then incorporate or fail fast. There’s also growing frustration over the cost and lock-in of traditional order and execution management systems. We’ve already witnessed a change here, as these traditionally siloed platforms are merging to form the proverbial OEMS.

Digging deeper, technology is democratizing in many ways. The widening adoption of public cloud providers—and the various big data and analytics libraries and services they provide, from Google BigQuery to Amazon Redshift to IBM Watson—is allowing users to affordably store and analyze exponentially more data—in some cases, from minutes to seconds. In an era of tightening margins, surging costs and the rise of passive investing, the hunt for alpha depends on the ability to harness data to create unique insights.

Tied to cloud adoption is the so-called “as-a-service” model, whether for software, platforms, infrastructures or whatever other term you’d like to bastardize with the “aaS” acronym. At the same time, Wall Street firms are embracing open-source tools, thus allowing for more collaboration and quicker time to market, and making these tools crucial components to the app interop movement.

To say the days of on-prem hardware are facing extinction would be, at this moment, a big overstatement, but there’s a sea of change underway for sure. So what does this all mean? After all, these are trends that both overlap and are distinct.

  • READ MORE: In April, RBC and OpenFin allowed WatersTechnology to sit in on the planning session and standup calls for a two-week sprint to build out search functionality for Springboard, the application that allows the bank to launch its internal OMS, Salesbook. Click here to see how desktop app interoperability works in motion.

As I see it—and this is informed by people far more intelligent than me—underpinning all of this is the idea of desktop application interoperability, which uses containerization techniques to build a browser specific to the specific needs and wants of a financial institution. Firms like OpenFin, ChartIQ, and Glue42 are already working on solutions in this space, and it’s likely that more will look to enter or partner.

While mobile phones have figured out (to some degree) how to commercialize app interoperability, it’s been a tough nut to crack for the capital markets due to a lack of standardization and protocols, competitiveness, latency issues, and security concerns. Those barriers, though, are coming down.

This year is likely to see some major developments from true plug-and-play interoperability and increased participation from the major market data providers (see BOX: Five Milestones, below) to the spread of interop efforts in the consumer tech space and a critical mass of firms embracing industry standards (see BOX: Opening Up, bottom of page).

Below I list why I predict that this evolution in the market is going to prove massive and what needs to happen in the near future to make that prediction become a reality. If you think I have it totally wrong, though, I’d love to hear your thoughts. Shoot me an email: anthony.malakian@infopro-digital.com

Changing Empires

At this point, it’s important for me to say that I’m not predicting the deaths of the stalwart OEMS providers. Some will merge, some will be sold to a bank or asset manager, others will evolve their offering. But trading platform providers cannot ignore the change that is underway. Many have written about the death of the Bloomberg Terminal (the launch of Symphony comes to mind) and many were wrong. It is true, though, that trading platform providers—as well as analytics and data delivery vendors—need to get lighter and diversify the way they provide their services.

I’ve been covering capital markets technology for a little more than a decade. In that time, more impressive pieces of technology have come to the forefront—notably big data analytics platforms, quantum computing, and machine/deep learning. But the ability to allow different applications to communicate and interact with one another allows for freedom in the ability for firms to adjust and try new things with those aforementioned technologies.

Listen, I don’t want to sound like a sycophant here, but the Bloomberg Terminal, along with its ancillary services, is, as an ecosystem, a masterpiece of technology. There’s a reason for its lofty $20,000-plus price tag—a cost that many (more than 325,000 subscribers) are willing to pay. No one has been able to fully crack that nut, but many have tried and come, um, close? (Maybe relatively speaking, I guess?)

But even for Bloomberg, storm clouds are gathering. Michael Bloomberg is running for president, making a bid to win the Democratic nomination. Super Tuesday—when more than a dozen states/territories will hold their primaries—isn’t until March 3, so this conversation is premature, but the former New York City mayor has said that he will either sell his Bloomberg LP empire or put it into a trust should he become president.

Even for great technology companies, things can change fast. Remember when Thomson Reuters was going to overtake Bloomberg? Well, TR sold off its Financial & Risk business at the start of 2018 to a consortium led by Blackstone, and then—after being rebranded as Refinitiv—it was sold yet again to the London Stock Exchange Group (LSEG) in July 2019. No one knows what the future will hold for Refinitiv.

It should also be noted that a sale does not spell out d-e-a-t-h for the Terminal. But if Bloomberg LP is sold to, say, a company like Microsoft, the Intercontinental Exchange, BlackRock or Berkshire Hathaway, those companies that are paying $24,000 for a single Terminal subscription will have to assess their future relationship with the tech and data giant. It’s only natural.

Consider this: As WatersTechnology first reported in August and followed up on with a deep-dive investigation in November, Fidessa has seen its workforce slashed by more than 400 people—mostly through resignations—in the year following its acquisition by Ion Group.

Here are some things that actual Fidessa users told us, which can help highlight the precariousness of acquisitions:

  • “The fact we lost a major layer of relations between the firms as a result of this attrition over the last six to 12 months—I think that has essentially caused this lack of transparency around releases.”
  • “We’re lucky we implemented the software when we did. They’ve become a little bit slower to deliver on some of the things they promised. They have fewer people.”
  • “I do expect those [contract] conversations to get a little ugly. Fidessa’s obviously a leading system on the Street, so there’s no question [Ion] will be looking to further monetize it.”

This is all to say that banks and asset managers are finicky. In the past, it was difficult to rip out and replace a trading platform. An OEMS is sticky—it connects to every aspect of an organization, and it can take two to three years to fully replace one of these systems. That’s why Ion bought Fidessa, LSEG bought Refinitiv, State Street bought Charles River, and SS&C bought Eze Software.

The mergers in this space are complicated because integrating the various systems—from trade execution to risk management to analytics platforms to charting software to compliance and reporting workflows to customer relationship management systems—is… complicated. But what if technological advancements, along with new standards and protocols, help to make interoperability easier? What if the traditional OMS and EMS model—the model of the last 20-30 years—is dying?

Story continues after BOX

BOX: Five Milestones

While advancements were made in the app interoperability space last year, it’s still very early days as it pertains to adoption.

I recently spoke with Dan Schleifer, ChartIQ’s CEO, to see what needs to happen in 2020 to help the app interoperability movement progress. He pointed to five milestones.

First, in 2020, the Financial Desktop Connectivity and Collaboration Consortium (FDC3) initiative is set to make true plug-and-play desktop interoperability a reality, he says.

“Currently, vendors who write to the FDC3 standard are ensured that their applications can share context within a desktop environment,” he says. “That was a huge accomplishment for 2019; however, in order to get their application running inside a desktop interop platform such as Finsemble, OpenFin, or Glue42, a vendor currently must still package their application for each platform. For instance, code currently needs to be written in order to import that platform vendor’s FDC3 library, and then the vendor must distribute separate versions of their app for Finsemble, OpenFin, and Glue42.”

In 2020, FDC3 will be formalizing “namespacing,” which will allow vendors to write code that is completely agnostic, Schleifer says. All of the platforms support a technology called “preloading,” which makes this possible. Vendors will now only need to write a single version of their software and be guaranteed plug-and-play compatibility with all of the desktop interop platforms. “Firms don’t want vendor lock-in—that’s the promise of interoperability, right? Plug-and-play the apps you want; ditch one, replace it with another.”

Schleifer also says that he expects to see more widespread adoption of FDC3’s App Directory in the New Year, which defines a standard way for desktop interop platforms to discover and install apps. Before the App Directory, vendors couldn’t get an application onto desktops without packaging it up as an installable-executable service. Now, platform providers can bypass packaging and installation and gain a quicker path to users’ desktops, without having to pay a vendor to license any technology.

More on the hopeful thinking side, Schleifer would also like the see the big market data terminals and OEMS providers open up and create a bridge into their platforms, as well as to support standards so their apps “play nicely” with all the other apps on a trader’s desktop.

“There’s actually some incremental progress happening here, but for a 2020 milestone, I’d want to see at least a couple of the big guys go really open,” he says.

Fourth on the list is for interop standards to go mainstream in the middle and back offices. “Most of the buzz and the investment has been in front-office sales and trading, which makes sense as a starting place,” Schleifer says. “But interop’s [cost savings] value in middle and back office will be huge. As far as milestones, I would be looking for vendor announcements (vendor workflow for trade breaks, etcetera), firms showcasing their deployments (likely off the record), and standards around the data objects and workflows relevant to those parts of the business.”

Finally, while FDC3 removes the technical roadblocks to interoperability, there are still some mindset changes that can go a long way to ensuring that interop is successful with users. Perhaps the most important consideration is what Schleifer calls “form factor.”

“If you think of a web application, it usually has its own menus and navigation, is designed with lots of open white space, etcetera. In a world of desktop interop, vendor applications share a user’s desktop with other applications. In this arrangement, a vendor application ends up with a smaller amount of screen real-estate than most developers assume. It’s kind of like responsive web design where an application needs to display properly on both web and mobile. For professional financial applications, there are now three form factors to be accommodated: web, mobile, and desktop. Vendors should design their applications to look good and be usable when running in a small form factor.”

Adapt, Improvise, Overcome

The ability for banks and large asset managers to change has, to put it mildly, traditionally not been great. Capital markets firms were slow to embrace the cloud, they lag behind consumer companies when it comes to the adoption of machine learning, and they’re still trying to get their heads around alternative data.

This is why banks and asset managers are embracing many of these desktop app interoperability efforts—they want greater flexibility, they want to avoid vendor lock-in, and they want to experiment with new tools and datasets in an easier, more cost-efficient manner.

In 2019, OpenFin, which founded the FDC3 initiative, closed out its Series C round of funding, raising $22 million. The round was led by Wells Fargo, and also included Barclays, JP Morgan, HSBC, Bain Capital Ventures, and Pivot Investment Partners.

At the start of 2019, ChartIQ, which oversees Finsemble, its desktop integration platform, raised $17.4 million in a Series B round of funding, led by German private equity firm Digital+ Partners, and it counts ValueStream Ventures, Social Leverage, Tribeca Angels, and Illuminate Financial as backers.

And while not a desktop app interop provider, the Fintech Open Source Foundation (Finos) has played a major role in the trend’s development, as a nonprofit organization that contributes to FDC3 and looks to help financial services firms adopt open source software, standards, and best practices. Members include Citi, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, JP Morgan, Morgan Stanley, RBC, UBS, as well as OpenFin, ChartIQ, and Glue42.

Again, it’s important to reiterate that it’s still early days and there’s a long way to go. But if 2020 can see some of the major data and OEMS providers get involved, if more banks buy into the FDC3 standard, and if the banks start putting some pressure on their brokers and vendors, a tipping point could come sooner than even the most ardent proponents might expect.

BOX: Opening Up

Arguably, the vendor that has made the most progress in the desktop app interoperability space is the one that’s been laser-focused on the issue for the last decade—OpenFin.

I caught up with Mazy Dar in the New Year, and here’s what he had to say about milestones the vendor is looking to hit in 2020.

At the top of the list for Dar is continued education around FDC3. As noted previously, the API standard is set for some big milestones this year, but Dar adds that as interop standards seep into our everyday lives, it will help financial services firms also overcome some of their own obstacles.

For example, Dar points to a recent story from The Verge on the ways “Apple, Google, and Amazon are teaming up to develop an open-source smart home standard that’s meant to ensure that devices work together, make the development of new devices easier, and keep everything secure in the process.” This would mean that no matter which smartphone or voice assistant you use, they will be able to seamlessly communicate together without any heavy lifting on the consumer’s part. Where capital markets are (or should be) concerned is how to take that same principle and apply it to their own internal and industry efforts.

Dar is also hoping to hit a critical mass of apps using FDC3 standards in a production environment. “This is something we’re working on at OpenFin, and we have some initiatives we’re planning this year to help accelerate the process,” he says. “Also, large firms like FactSet are already using the standards in production and that will help encourage others.”

In November, FactSet and OpenFin announced the pair were coming together on the FactSet Workstation in a move that will allow FactSet users to integrate and leverage its data and workflows alongside their own internally-developed and third-party applications.

The decision to deploy the OpenFin OS on top of Workstation was the result of intense client interest, Gene Fernandez, chief technology and product officer at FactSet, told WatersTechnology at the time of the announcement.

“We’re increasingly trying to augment what our clients do,” Fernandez said. “We’ve got so much data in the Workstation, and that’s only increasing. So we’re putting a lot of energy into personalizing it so that the user can see what’s important to them at the forefront and go from there.”

FactSet is also leveraging the Finos-developed Financial Objects, a program focused on identifying standardized structured objects that support industry workflows. So, for example, if you’re monitoring a watchlist on FactSet using certain tickers, Fernandez said, you can click on a ticker, and that identifier will be broadcast to all other open windows, and all FactSet windows will render in context.

“If you have a news window up, and you click on one of your companies—let’s say Apple—related news comes up in the other window. Same thing with third-party applications [and] internal applications,” Fernandez says. “They can listen in on the broadcast, and then they can change in context as well. It gives the user an experience that’s connected despite the applications being built by different companies.”

Finally, Dar says that it’s necessary for business-decision-makers to make interoperability a fundamental design requirement internally and for their vendors. Obviously, OpenFin would like to see traction through FDC3, but he also says that “vendors should be encouraged and rewarded by banks and the buy side for supporting the standards,” and that firms shouldn’t wait for everyone else to start first—“Establishing a true standard requires the industry to pull together.”

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