Wall Street Horizon Bakes Enchilada into Thomson Reuters' Eikon App Studio

Wall Street Horizon's content will go live as a "soft launch" in Eikon's App Studio on Monday, Sept. 12, and will bring the more than 40 event types covered by the vendor─including earnings dates, dividends, corporate access meetings, options expirations, IPOs, investor conferences, buybacks, splits and spinoffs, as well as industry-specific event types, such as clinical trial and drug approval dates for those trading pharmaceutical stocks─to Eikon's client base of 122,000 users across 1,300 institutional clients.

"We've been working for a long time to get access to this Thomson Reuters marketplace... and the opportunity for us is to maximize that. Yes, it helps on the revenue side, but it also helps expose us to a broad user base," says Wall Street Horizon president Bruce Fador, adding that the vendor will market to Thomson Reuters' customers, provide a trial, and have a sales team focused on events-based investors who realize there is value in understanding the volatility that can occur around these events dates.

Fador says he initiated talks with Thomson Reuters after seeing other vendors' wares become available via the Eikon App Studio late last year, after which the vendor put Wall Street Horizon through a thorough vetting process before allowing it to make a custom version of Enchilada available in the App Studio.

"The vetting process was them getting a solid understanding of us as a company─what we do and how we do it. We had several conversations, demos, and we filled out a questionnaire─it was a thorough process," Fador says. "Then we had to build to a Thomson Reuters SDK (software development kit)... and they required that we had a similar look and feel to their platform, such as using the same colors. So we had to come up with a version of Enchilada that looks like part of the Thomson Reuters platform.... But now, Enchilada is baked in as part of Eikon... and if someone runs a ticker search, Eikon will return results that include Wall Street Horizon events data."

"The philosophy that Thomson Reuters seems to have embraced is to give the market access to the best data and let the market decide what it wants," Fador says. "Our differentiator is our focus on accuracy─which is not to say that Thomson Reuters isn't accurate, but it's what we stake our reputation on─and that we are constantly adding new event types."

For example, the vendor is adding information about release dates for upcoming movies and video games for traders who follow companies such as Disney or Electronic Arts, for whom a delayed release may have a negative impact on their stock prices.